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Media Location:
West wall of Raffles Square, on Xizang Zhong Road
Traffic Volume:
1,100,000 people/vehicles per day
Media Size:
162.1 m²
Campaign Duration:
Minimum 1 day
Media Description:
The media display is located at Raffles City Shanghai’s People’s Square, strategically positioned on a prominent wall on the west side of Raffles City on Xizang Middle Road, Shanghai’s absolute heart. This area, home to the People’s Square metro hub (the intersection of Lines 1, 2, and 8), sees over a million high-quality passengers daily, making it Shanghai’s undisputed city living room and transportation hub. Facing the main artery of Xizang Middle Road, the display provides unobstructed and comprehensive coverage of pedestrians, vehicles, and subway commuters entering and exiting the core area of People’s Square. Leveraging Raffles City’s iconic status as a high-end shopping center at the eastern end of the Nanjing West Road business district, as well as the surrounding city hall, museums, and theaters, which foster a world-class government, cultural, and business atmosphere, the display reaches a diverse audience of urban professionals, fashion-conscious consumers, business travelers, and numerous tourists. Its prime location, vibrant and diverse crowds, and Raffles City’s exceptional commercial value combine to create a prime window for brands to effectively reach Shanghai’s core consumer base and cultivate an international image.
