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Media Location:
New World Department Store, at the intersection of Nanjing East Road and Henan Middle Road, Shanghai
Traffic Volume:
2.45 million people/vehicles per day
Media Size:
211.77 m²
Campaign Duration:
1 day
Media Description:
The media outlet is prominently located above the main entrance of New World Daimaru Department Store at 228 Nanjing East Road, Huangpu District, Shanghai. This location, the eastern starting point of Nanjing East Road Pedestrian Street, a core landmark in Shanghai, sees an average daily visitor flow of over 600,000, directly serving the Nanjing East Road Station on Metro Lines 2 and 10. The screen stands proudly, providing unobstructed coverage of the main entrance to the pedestrian street and the Henan Middle Road intersection, providing a strong impact on tourists, local consumers, and the dense traffic. Leveraging New World Daimaru Department Store’s popularity as a high-end boutique shopping destination on Nanjing East Road and its prime tourist location adjacent to the Bund, the large screen deeply penetrates high-spending customers, including domestic and international tourists and business professionals. Its prime location at the gateway to the city’s core business district, its substantial and diverse high-end traffic flow, and the project’s inherently high-end commercial atmosphere, together solidify its value as a prime media outlet for brands to effectively reach Shanghai’s core consumer market and establish a high-end image.
