*All images are from Global Stars case studies; please do not copy or reproduce them without permission.
Media Location:
West Facade of Citi Tower, Riverside Avenue, Lujiazui, Shanghai
Foot Traffic:
5.3 million visitors/day
Media Size:
139.6M (w) * 43.2M (h) = 6030㎡
Display Hours:
Spring/Summer: 7:00 PM – 11:00 PM
Autumn/Winter: 6:00 PM – 10:00 PM
Media Description:
Citi Tower, Lujiazui, Shanghai, is located in the Lujiazui Financial and Trade Zone in Pudong New Area, Shanghai, adjacent to the Huangpu River. These light shows are presented on giant LED screens located on floors 5 through 38. The screens measure 139.6 square meters high and 43.2 square meters wide, encompassing a total display area of 6,030 square meters, covering the entire Huangpu River, the Bund, and selected high-rise areas in the city center. As Shanghai’s pinnacle landmark—the Bund, Lujiazui, and Pujiang River areas are the city’s signature destinations—the interactive media “Bund Window” is a Shanghai landmark at night and a leading screen in China, possessing strong symbolic significance and a wide-ranging secondary impact. At the same time, as Shanghai’s landmark and business card, it has long been the official city image promotion window of Shanghai and a strategic partner of various media interactive programs, with high visibility and attention.
