*All images are from Global Stars case studies; please do not copy or reproduce them without permission.
Media Location:
Intersection of the North and East Sections of Zhongshan Square
Media Size:
14.7m (width) * 20.58m (height) = 302.526m²
Display Hours:
8:30 AM – 10:00 PM
Media Description:
This is the first vertical screen in Chengdu’s Chunxi Road business district. This 4K high-definition LED color screen with P8 resolution perfectly covers the pedestrian streets of Chunxi Road and Taikoo Li, as well as the Chunxi Road subway entrances and exits (Lines 2 and 3). The century-old Chunxi Road and Taikoo Li IFS shopping districts are the largest in Chengdu and even in western China, and serve as the city’s central business district and financial center. They boast a vibrant commercial landscape and numerous high-end office buildings. IFS and Taikoo Li are globally renowned for their slow-paced lifestyle and trendy lifestyle, attracting high-end individuals from Chengdu and even western China.
Zhongshan Square connects the four sections of Chunxi Road, forming the heart of this bustling commercial district. Unlike other LED screens, this screen is located at the intersection of the north and east sections of Zhongshan Square, facing the east section of Chunxi Road Pedestrian Street, Red Star Square, Chunxi Road subway entrance and exit, and Taikoo Li. It takes into account both tradition and modernity as well as tourism and commercial value. It has a wide view, a viewing distance of over 800 meters, and no buildings blocking the view in the surrounding area.
