*All images are from Global Stars case studies; please do not copy or reproduce them without permission.
Media Location:
New York Times Square, at the intersection of 48th Street and 7th Avenue
Media Type:
LED
Media Size:
270.8㎡ + 225.4㎡ = 496.2㎡
Vehicle and Pedestrian Volume:
850,000/day
Display Hours:
24 hours
Media Description:
This media is located on the exterior of Macy’s flagship store, one of Times Square’s iconic shopping destinations, with a traffic flow of 7,000 people per hour. Resembling a giant bird with outstretched wings, the screen is the first thing people see upon entering the heart of Times Square from Seventh Avenue. Its curved surface allows for greater reach to passersby, enhancing advertising effectiveness.
