Introduction: The Global Stars Chart has joined hands with the Spring Festival Opera Gala to launch advertising campaigns simultaneously at top global landmarks: The Bird Screen in Times Square, New York, USA; the Leicester Square screen in London, UK; and the Four-Screen Tower in Dundes Square, Toronto, Canada.
Key words: Global Stars, Spring Festival Opera Gala, Outdoor Advertising Placement, DOOH, digital billboard, billboard advertising
The Spring Festival is an important traditional festival of the Chinese nation. Every household gets together to watch the Spring Festival opera Gala. The Global Stars, with its extensive global outdoor media resources and strong system integration capabilities, has taken on the responsibility of overseas promotion for this Spring Festival Opera Gala. Three of the most influential core city landmarks in North America and Europe have been carefully selected as the locations for outdoor advertising placements:
· The large LED screen at Leicester Square, London, UK
The pedestrian district located in the heart of London, connecting Coventry Gardens and the City of London, is the core area of entertainment and culture in London. Advertising here can precisely attract local people and global tourists who are interested in art and culture.
· New York, USA · The Bird LED Screen
The Bird electronic screen is located at the intersection of 48th Street and 7th Avenue in Times Square, New York. The average daily foot traffic here is as high as hundreds of thousands. The Bird large screen is famous for its unique bird shape, symbolizing freedom and dissemination.
· Four Screen Tower, Dundas Square, Toronto, Canada
Dundas Square is undoubtedly the city center. The Four-screen Tower faces four different directions, providing 360-degree unobstructed publicity and display to people and vehicles coming from all directions.
These three world-class landmark screens located in New York, London and Toronto convey the festive and harmonious atmosphere of the Spring Festival and the profound and extensive Chinese opera art to the world. In the future, the Global Stars will continue to rely on global media resources to build a bridge to the world for more international brands and institutions.
If you have any needs for brand promotion or global outdoor advertising placement, please feel free to contact Global Stars.
