Key words: Global Stars, Guozi Shu Le, Outdoor Advertising Placement, DOOH, digital billboard, billboard advertising
Global Stars has enabled Guozi Shu Le, along with its brand ambassador Yang Zi, to land in core outdoor advertising Spaces in five major cities across continents, including New York, Paris, Sydney, Argentina, and South Africa, showcasing the new charm of Chinese tea beverages to the world. From Times Square in New York to the streets of Paris, from the city center of Sydney to the Obelisk in Buenos Aires, and then to the shopping centers in Johannesburg, Guozi Riao, with its unique brand image, conveys to global consumers the brand concept of “a new trend of tea beverages favored by young people”.
The image of brand ambassador Yang Zi appeared on the outdoor advertising screens of these international cities, not only enhancing brand awareness but also presenting Chinese tea culture to global audiences in a youthful and fashionable way.
LED screen in Times Square, New York, USA
The advertising screen located at the “crossroads of the world”, Times Square in New York, is positioned relatively low. The high-definition screen directly faces the line of sight of passers-by, ensuring that brand information can reach the hundreds of thousands of tourists and local people who pass by every day.
LED advertising truck in Paris, France
In the romantic city of Paris, the fruit ripens adopts the form of LED advertising truck with strong mobility and wide coverage. This dynamic advertising medium has clear images, can traverse the major districts of Paris, reach a wider audience, and maximize brand exposure while on the move.
LED advertising truck in Sydney, Australia
In the same form as LED advertising truck, Guozhi Riai launched its brand promotion in Sydney, an important city in the Southern Hemisphere. Mobile advertising can precisely reach the city center and popular areas of Sydney, conveying the new trend of Chinese tea beverages to Australian consumers.
The 421 large LED screen of the Obelisk in Argentina
The large LED screen on the exterior wall of the building beside the obelisk, a landmark building in Buenos Aires, the capital of Argentina, is one of the most influential advertising Spaces in the local area. This place is not only a must-visit spot for tourists, but also a gathering place for various World Cup activities, parades and celebrations. The media faces the center of the square, with no buildings blocking the view ahead, ensuring that pedestrians and vehicles on this side of the street and the opposite side can clearly see the brand advertisements.
The screen of Cresta Shopping Center in South Africa
In Johannesburg, the economic and cultural Center of South Africa, Guozi Riai chose the large screen in the open-air parking lot of Cresta Shopping Center, one of the largest shopping centers in South Africa, with a weekly foot traffic of up to 380,000 people and vehicles.
Global Stars has helped brands achieve maximum global exposure within a limited budget. As Generation Z becomes the main consumer force, Guozi Shu Le, with its youthful brand positioning and product innovation, along with precise global marketing strategies, is expected to carve out a new niche for Chinese tea beverages in the international market.
If you have any needs for brand promotion or global outdoor advertising placement, please feel free to contact Global Stars.
