*All images are from Global Stars case studies; please do not copy or reproduce them without permission.
Media Location:
Kuala Lumpur MRT Station
Media Type:
14 MRT LED screens
(6 on the Kelena Java Line; 8 on the KL Monorail Line)
Media Size:
0.8m x 5.2m x 4 panels
2.23m x 3.8m x 2 panels
1.5m x 5.2m x 8 panels
Total 96 square meters
Display Hours:
6:00 AM – 10:00 PM
Display Period:
1 day
Visit Volume:
7.9 million/month
Media Description:
Subway electronic screen advertising can leverage the growing flow of people at Kuala Lumpur subway stations to amplify the advertising effect. It can more accurately reach young, middle- and high-income audiences, increase frequency of exposure, improve advertising memorability, approach shopping decision points, stimulate and guide consumption, and have a lower cost per thousand.
