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Chongqing WFC light show

*All images are from Global Stars case studies; please do not copy or reproduce them without permission.

Media Location:
No. 188 Minzu Road, Yuzhong District, Chongqing
Traffic Volume:
3 million passengers/day
Media Size:
Total Height: 339 meters
Display Hours:
7:00 PM – 11:00 PM

Media Description:
WFC is the tallest building in western China. Designed by internationally renowned architects Li Zuyuan and Wang Zhongping and Warner of Germany, it serves Chongqing’s two rivers and four banks: the Yangtze River, Jialing River, Nanbin Road, Changbin Road, Jiabin Road, and Beibin Road. Using animation as the primary element, single- or four-sided curtain wall advertising designs enhance dynamics, three-dimensionality, and overall visual impact, increasing visual impact and memorability.