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Media Description:
- A First in China: As China’s first domestically operated Yunba bus line, it holds multiple “firsts” in technology, demonstrating its innovation and leadership in urban rail transit.
- Unique Design: Its distinctive design has been well-received by the public, quickly becoming a popular online destination and enhancing the brand’s visibility and appeal.
- Convenience and Affordability: As a low-capacity, monorail urban bus system, the Yunba bus provides a convenient and economical transportation option, meeting the travel needs of both citizens and tourists.
- Extensive Regional Coverage: The Yunba bus line connects Bishan Station on the Chengdu-Chongqing High-Speed Railway and Chongqing Metro Line 1, passing through numerous well-known parks and government agencies. Its elevated stations offer excellent visibility throughout the route, ensuring extensive coverage.
- High Passenger Volume: Daily passenger volume is stable, with significant increases on weekends and holidays. The bus’s direct exposure exceeds 300,000 passengers daily, providing significant traffic support for advertising.
- Strong Communication Capabilities: Due to its uniqueness and online influencer status, the Yunba bus has received significant exposure in mainstream media and social media, demonstrating strong communication capabilities and enabling it to quickly attract and reach its target audience.
- Advantages of media integration: Chongqing Rail Transit Media, as the only news information producer and provider, is backed by multiple mainstream media outlets and has unique advantages in media integration and communication.
