*All images are from Global Stars case studies; please do not copy or reproduce them without permission.
Media Location:
The advertising media is located at the intersection of Zhengjia Avenue and Tianhe Road in Guangzhou.
Traffic Volume:
800,000+ visitors/day
Media Size:
Screen 1: 18.832m x 24.976m = 470.35㎡
Screen 2: (2.88+11.52+15.36)m (W) x 25.92m (H) = 771.38㎡
Display Hours:
8:00am-11:00pm
Media Description:
The media is located on the northwest wall of the Zhengjia Guangzhou Marriott Hotel, adjacent to the main road. It is 10 meters above the ground and offers a wide viewing area, covering both east-to-west and west-to-east traffic. The media area is over 700 square meters, creating a strong visual impact. The high-definition LED screen offers high clarity, enabling creative content marketing, such as glasses-free 3D, to meet customer needs. Grandview Plaza, Asia’s leading shopping mall, boasts over a thousand retail stores and numerous dining options, making it a giant in the “experience economy” alongside Las Vegas, New York’s Fifth Avenue, and Tokyo’s Ginza. Surrounded by major shopping malls such as Pacific Hui, Grand Department Store, and Parc Central, it boasts a diverse selection of renowned domestic and international brands, creating a shopping paradise for Asians. Grandview Plaza is a national 4A-rated tourist attraction and a cultural, commercial, and tourism complex integrating commerce, tourism, culture, education, entertainment, social interaction, and business. It boasts an average daily visitor flow of 800,000 and a vehicle flow of 500,000. With the ability to accommodate tens of thousands of people simultaneously, Grandview Plaza achieved annual sales of 7.8 billion yuan in 2018, making it a popular leisure destination for modern families and Southeast Asian tour groups.
