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Media Location:
Building facade of Xidan Joy City, Xicheng District, Beijing (North and South sides)
Foot Traffic/Vehicle Traffic:
1,000,000 per day
Media Size:
69m² × 2 = 138m²
Campaign Duration:
Minimum 1 day
Media Description:
The media outlet is prominently located within the Xidan Joy City building in Xicheng District’s core business district. This location, anchoring the heart of the Xidan shopping district, attracts visitors from across the city and even the nation, with an average daily visitor count exceeding 480,000, primarily young, trend-conscious consumers who are keen on fashion and consumption. The dual-screen layout creates a powerful visual matrix, seamlessly covering Xidan North Street and the central pedestrian entrance to the plaza, capturing the attention of passersby and vehicular traffic. Leveraging Joy City’s strong customer engagement and brand appeal as a landmark for youth culture and a top-tier shopping mall in Beijing, the dual screens represent a valuable media resource for brands to efficiently reach the most dynamic and high-spending young customer base, deeply integrate into the city’s core commercial scene, and achieve widespread exposure and image building. It is a strategic hub for brands to tap into the young consumer market.
