3D anamorphic billboards are turning outdoor advertising into viral content. Data on attention, social amplification, and the landmark screens leading the trend.
Programmatic digital out-of-home hit $1.34 billion globally in 2025 and is growing fast. Here’s how automated DOOH buying works and why brands are piling in.
Online ads get scrolled past in milliseconds. Outdoor advertising holds attention for seconds — digital billboards 2.4s vs static 1.6s. Here’s the attention data.
Outdoor advertising isn’t unmeasurable. Nielsen data shows a 497% average billboard ROI. Here’s what the research reveals and how to measure your own OOH return.
Outdoor advertising costs range from a few dollars a day on digital screens to tens of thousands a week at Times Square. Here’s a data-backed pricing guide for 2026.
Digital out-of-home just crossed a milestone: DOOH now rivals static billboards. Here’s the data on the shift and why brands are moving their outdoor budgets digital.
Global outdoor advertising spend hit $54.2 billion in 2025. Here’s the data on why OOH is the fastest-growing traditional channel and what it means for brands.
Key words: Global Stars, iShop Shanghai, Outdoor Advertising Case Study, International Consumer City, Shanghai Design Week, Times Square Advertising, Shinjuku 3D Screen, Outdoor Advertising, Digital billboard, Global Landmark Media, DOOH, Billboard Advertising
Abstract: Global Stars planned and executed an outdoor advertising campaign covering nine major cities worldwide for the "iShop Shanghai" project at Shanghai Design Week.…
Key words: Global Stars, Suzhou Cultural Tourism, Outdoor Advertising Placement, DOOH, digital billboard, billboard advertising
Abstract: By precisely placing advertisements on the large screens at Westfield Shopping Centre in London, UK, and 155 Queen Street in Auckland, New Zealand, the exquisite "Suzhou-style" aesthetics were successfully brought into the international mainstream, achieving a dual enhancement of…
Key words: Global Stars, IQIYI, Love You Seven Times, Outdoor Advertising Placement, DOOH, digital billboard, billboard advertising
The Global Stars has simultaneously launched outdoor advertising campaigns for IQIYI's new drama "Love You Seven Times" in Japan, Singapore, Malaysia, South Korea and the Philippines. How can a romantic drama brimming with elements of Eastern mythology quickly break…
Key words: Global Stars, Youku, Jade Curtain and Pearl Screen, Outdoor Advertising Placement, DOOH, digital billboard, billboard advertising
Recently, Global Stars has launched a deep collaboration with Youku's new drama "Jade Curtain and Pearl Screen", and has carried out a unique outdoor advertising campaign in four countries: Malaysia, Singapore, Thailand and Vietnam.
· fahrenheit 3D…
Introduction: See how Global Stars executed a precision DOOH campaign for Tmall Global across the UK, Germany, Italy & Spain using strategic digital billboard & LED screen advertising.
In the world of global marketing, first impressions are crucial. High-quality digital outdoor media (DOOH) is a great way to make that first impression.
A stellar example…
