Region: United States | Date: November 1, 2026
Clear Channel Outdoor’s Airports division has renewed and expanded its long-running advertising partnership with Northwest Florida Beaches International Airport (ECP). The agreement, first established in 2005 and reselected through a competitive process, reflects two decades of operational performance and the airport’s confidence in Clear Channel’s ability to deliver on its next chapter of growth.
The renewal comes as ECP undertakes a major terminal expansion and modernization project, creating an opportunity for Clear Channel to invest more deeply in the airport’s advertising program. The centerpiece of the new offering will be a network of double-sided digital flags throughout the concourse, introducing dynamic content and a contemporary digital media presence that integrates with the upgraded terminal environment.
Under the new agreement, Clear Channel will make a significant investment in ECP’s advertising infrastructure over an initial three-year contract term, with the option to renew. The investment will support a curated advertising program with strategically positioned media designed to complement the passenger experience and the airport’s sense of place. In addition to the digital flags, the program will bring together digital, experiential and high-impact media formats, providing greater flexibility for advertisers and new opportunities for brands to engage travelers.
ECP has experienced sustained growth since opening in 2010, serving a record 1.9 million passengers in 2025, a 3.1% year-over-year increase. The airport serves large, leisure-oriented audiences, a profile that makes it an attractive environment for destination marketing, hospitality, tourism and consumer brands. “ECP is a market that performs well above its size, and this renewal is a reflection of what a strong collaborative partnership produces over time,” said Morten Gotterup, president of Clear Channel Outdoor Airports Division. “As ECP invests in the next generation of its terminal, we have an opportunity to invest into that experience and to build something that reflects both where this airport is today and where it’s headed.”
Airport advertising has become one of the most resilient segments of the out-of-home industry. Travelers are a captive, high-value audience with dwell time in terminals, and airports have invested heavily in modernizing their media offerings with digital screens and experiential formats. The ECP renewal fits a broader pattern of airport authorities partnering with out-of-home operators to upgrade aging media infrastructure as part of terminal renovation projects, with digital formats increasingly central to those programs.
For Clear Channel, the agreement extends its portfolio of airport assets and demonstrates the value of long-term municipal and airport concessions. For advertisers, the new digital flags offer a fresh, high-visibility environment in a growing regional airport, with the flexibility of dynamic creative and campaign scheduling. For travelers, the program aims to enhance the passenger experience by pairing advertising with the airport’s renovation, rather than adding visual clutter to an older terminal environment. The airport media program will also support local and regional advertisers, giving businesses across the Florida panhandle access to a premium travel audience that has historically been difficult to reach through traditional local media channels.
Why it matters: The ECP renewal shows how airport modernization projects are driving new investment in digital out-of-home, creating premium, high-dwell-time inventory for brands while rewarding operators with strong long-term concession relationships.
Source: OOH TODAY
