Digital Billboard Advertising Statistics for 2026 — Key Numbers

Every budget meeting needs numbers, and the digital billboard industry has strong ones. Here are the statistics worth bringing to yours — pulled from independent research so you can defend the investment.

The market is scaling fast

• More than 600,000 digital displays and billboards are active globally, and over 85% of large urban centers feature at least one DOOH network.
• Digital now represents a large and rising share of outdoor advertising: analysts put digital billboards at roughly 40% of the global billboard market by type, and 30%+ of all outdoor ad spend now flows into digital formats.
• Global outdoor advertising is worth roughly $39 billion a year, about 6.5% of total ad spend — with digital driving the growth.

Consumers actually like it

• 73% of consumers view DOOH advertising favorably — ahead of TV (50%), social media (48%), online (37%), audio (32%), and print (31%).
• It’s one of the few formats nobody tries to block, skip, or avoid — you can’t install an ad-blocker for a building.

The effectiveness is documented

• Aided recall for DOOH runs around 82%, and 62% of consumers notice DOOH ads in the past month.
• Digital formats boost recall by up to 60% compared with static formats.
• 76% of consumers take some form of action after seeing a DOOH ad — visiting a restaurant, having a word-of-mouth conversation, or visiting a store.

Attention and behavior

• More than half of consumers are prompted to act on a mobile device after seeing a DOOH ad — searching, visiting a website, or opening a social app.
• Motion and 3D creative roughly double attention time versus static displays.
• DOOH reaches over 70% of urban commuters weekly.

The programmatic shift

• Programmatic DOOH now accounts for roughly 34% of all digital OOH transactions in North America, up from 21% just two years ago (OAAA & MAGNA Global).
• Programmatic DOOH spending reached about $4.2 billion globally in the first half of 2026, up 34% year on year (OAAA & WARC).
• A majority of advertisers are investing in AI-based targeting for outdoor campaigns.

The takeaway for your budget

Three numbers summarize why digital billboards belong in the plan:

1. Preference — 73% favorability, highest among major media.
2. Recall — 82% aided recall, up to 60% better than static.
3. Action — over half of consumers act on their phone after seeing an ad.

That’s a channel that’s liked, remembered, and actionable — with the data to prove all three.

Numbers you can act on

The statistics make a strong case for digital billboards, but results come from execution — the right screens, the right places, the right creative. That’s where Globalstars operates: premium digital billboard inventory around the world, planned to your audience and measured to prove return.

The data says digital billboards work. [Let’s turn the numbers into your campaign](https://www.globalstarscn.com/AdvertisingFormats/dooh/).

Data sources: Market Reports World DOOH research; OAAA & Nielsen; OAAA & WARC; OAAA & MAGNA Global; Solomon Partners.