Region: Baltic States (Estonia / Latvia / Lithuania) | Date: November 3, 2026
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has announced a strategic partnership with JCDecaux in the Baltics, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace. The announcement was made on November 3, 2026.
The partnership delivers access to 254 digital screens generating more than 163 million monthly viewable impressions across the three Baltic markets. JCDecaux’s network in the region spans shopping malls, transit hubs, roadside and city-centre locations in the Baltic capitals, giving international buyers a single programmatic entry point into a market that has historically been fragmented and difficult to reach through automated channels.
The market-by-market breakdown illustrates the scale of the offer. In Estonia, the partnership brings 61 digital screens generating more than 75 million monthly impressions, covering roads and the city centre of Tallinn, including 44 urban panels and bus shelters delivering 50 million monthly impressions alongside 17 large-format billboards adding a further 25 million. In Latvia, 83 digital screens deliver more than 47 million monthly impressions across Riga, including 76 urban panels and bus shelters, six billboards and the eye-catching Origo Premium 3D screen at Riga’s central station, which alone delivers 16 million monthly impressions. In Lithuania, JCDecaux’s largest Baltic network provides 110 digital screens generating more than 41 million monthly impressions across Vilnius, including urban panels, bus shelters, 13 billboards and screens at the Panorama shopping mall.
For VIOOH, the Baltic partnership is the latest step in a rapid international expansion that has already connected its platform to premium networks across Europe, the United States, Latin America and Asia. Earlier in the week the company announced a separate partnership with Adams Outdoor Advertising in the United States, and it has been steadily extending programmatic access to markets where digital out-of-home is growing quickly.
The development matters for advertisers because programmatic DOOH is shifting from an experimental channel to a standard buying route. Buyers can now target Baltic audiences with the same data-driven precision they use in London or New York — setting audience parameters, budgets and flight dates in real time, and optimising campaigns against measurable impressions rather than estimated circulation.
For the Baltic advertising market itself, the partnership is expected to accelerate the digitisation of outdoor inventory, encourage more local media owners to invest in connected screens, and give brands headquartered outside the region a low-friction way to test and scale campaigns in three fast-growing economies.
The timing of the announcement also coincides with a broader industry push toward transparency in programmatic DOOH. With independent measurement of programmatic trading gaining momentum globally, partnerships that connect premium inventory to audited supply-side platforms are expected to accelerate advertiser confidence in automated outdoor buying.
Why it matters: The deal extends programmatic DOOH to three new European markets in a single move, demonstrating how supply-side platforms are consolidating the world’s digital screens into one global marketplace — and signalling that automated buying is becoming the default route to premium outdoor inventory everywhere.
Source: ExchangeWire
