Region: Germany (Berlin) | Date: October 28, 2026 (campaigns bookable now; screen live mid-December)
Ströer and its subsidiary blowUP media are expanding their premium digital portfolio in Berlin with ‘The Bridge’, a new 91-square-metre iconic digital screen at Warschauer Brücke in Friedrichshain, one of the capital’s most visible and busiest locations with a daily reach of around 100,000 contacts. The installation digitises a premium large-format site, replacing an analogue poster surface, and sits at the heart of urban hotspots including Warschauer Straße, the RAW site, Uber Arena, the East Side Gallery and East Side Mall. The screen is available for booking now, with campaign starts from mid-December 2026.
Why it matters: Following The Square in Cologne and The Lighthouse in Hamburg, The Bridge shows Germany’s market leader converting landmark analogue sites into large-format DOOH, responding to surging demand for premium digital locations in prime inner-city areas.
