Region: United States / Canada (Vancouver) | Date: October 29-30, 2026
The Look Company, the large-scale visual branding firm behind the 65,000-square-foot transformation of Vancouver’s Science World into the official match ball of the FIFA World Cup 2026, is giving a second life to each of the 131 panels it installed for the event. The panels are being removed, cleaned and reimagined into donated materials and a limited product line — the Beautiful Dome 2026 Collection — with none headed to landfill. Sales of the collection support Science World’s STEAM education programmes across British Columbia. “Temporary should not have to mean disposable,” said The Look Company Global CEO Jacob Burke.
Why it matters: The project offers a replicable blueprint for sustainable OOH and event branding: turning a temporary mega-installation into durable products and community value, a growing expectation for large-format advertisers under ESG scrutiny.
Source: Billboard Insider
