Region: United States (New York, Times Square) | Date: October 30, 2026
DNA Vibe, a wearable wellness technology company, is bringing its brand to the bright lights of Times Square with a campaign featuring ambassador Brooke Burke, placed by Movia Media. The creative carries the message to “work with your body, not against it,” putting everyday wellness and recovery centre stage on one of the world’s most visible outdoor stages.
Why it matters: The Times Square placement marks a wellness-tech brand’s move from digital channels into mass-reach OOH, underscoring how premium landmark screens remain the default choice for category-building visibility among emerging health and recovery brands.
Source: OOH Today
