Region: United States (New York / Los Angeles) | Date: October 30, 2026
HexClad and Onescreen launched the new Hybrid Bakeware line with interactive out-of-home walls in SoHo (New York) and Venice (Los Angeles), featuring built-in oven displays, QR engagement and Last Crumb cookie giveaways. The street-level installations bring the cookware brand’s product story into physical retail-adjacent spaces, pairing visual impact with a hands-on interaction that turns passers-by into participants.
Why it matters: The activation shows how consumer brands are using interactive OOH walls to bridge digital and physical engagement — combining QR-driven response, product demos and giveaways in high-footfall neighbourhoods as an alternative to traditional billboard buys.
Source: BM Outdoor Insights
